Culture Trumps Personality

Gustavo Grodnitzky Organizational Culture Leave a Comment

Anyone who has heard me speak to an audience knows that I define culture as the environment in which we live and work, including beliefs, behavioral rules, traditions, and rituals. Personality is a set of behaviors that hangs together and creates a tendency within our full behavioral repertoire. In short, personality is a tendency to behave in a certain way. …

Culture Precedes Profit

Gustavo Grodnitzky Organizational Culture Leave a Comment

I begin every one of my presentations on organizational culture with a quote: “When we change the way we see the world, the world we see changes.” This means that it is incumbent upon us to change not only how we perceive the world, but how we construct and put together the world outside of us. Over the past 10 …